designing experience and interaction between people and technology they use.

WE SPECIALIZE IN WEARABLES AND PERSONAL ELECTRONICS FOR SPORTS, LIFESTYLE AND DIGITAL HEALTH.

designing experience and interaction between people and technology they use.

WE SPECIALIZE IN WEARABLES AND PERSONAL ELECTRONICS FOR SPORTS, LIFESTYLE AND DIGITAL HEALTH.

Gene Yanku
design / branding / strategy / UX
Gene Yanku is an experienced award-winning design entrepreneur with expertise in hi-tech innovations, branding and product strategy. With nearly 20 years of experience and expertise in design for sports, fitness and health industry, Gene has been a story teller by defining user experience with wearable devices, sports apps and branding, from concept design to final product development – culminating into numerous award-winning products.
Gordon Lau
industrial design / development / visualization
Gordon is as a senior Industrial Designer with many years of experience in design for personal high-tech, particularly in the sports, fitness, and health areas. Gordon mature approach to user-centric design and invaluable knowledge in the wearable and personal electronics space allows him to delivers deep understanding of 360 product attributes, such as materials, production techniques, components layout,  sensors and dimensional constrains, all of which will allow us to design, develop, and deliver world-class hardware design.
Nicole Kennelly
graphic design / branding design / UI
Nicole is a senior-level graphic designer. She is constantly exploring new and innovative ways to dive deeper into users to brand’ interaction in all its multifaceted applications. She excels at synthesizing all that relevant user experience into actionable steps with stunning results and delightful discoveries. As a creative, Nicole has had experience across multiple industries and platforms, an acute empathy for the users is always on top of her priorities when creating a new or rejuvenating an existing brand.
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